Real-time Real Estate Logistics

Product Vision and Roadmap
Product Revamp
Product UX-UI Design
Mobile Development
Web Application Development
Strategic Support and Maintenance

Real-time logistics for residential real estate

Development an of an internal logistics application to capture the value and growth of a real estate brokerage.


The Challenge

Our client, an online real estate brokerage, was in the midst of  meteoric adoption while averaging a new home listing per day in each of their three major metropolitan locations. They needed to keep up with the current pace of growth in their existing cities and continue momentum in neighboring areas, but faced the challenge of operating with an antiquated system of managing their internal workers through complex chains of phone calls. This system limited their ability for expansion, so our client sought out a partner to help “open the door” for new growth. 


The Solution

We worked with our client’s executive team to map out and define clear system boundaries for the internal applications, providing end-to-end product requirements, design, and implementation of the system. In close parallel, we collaborated with their in-house platform team to integrate the mobile application suite with their evolving internal APIs.


Our Approach

We worked with our client on:

  • Defining clear scope inside complex, changing technical and people operations
  • Process mapping to document key operational flows
  • Mobile UX design to afford easy input of rich data
  • Middleware architecture to robustly manage integration of a dozen frequently changing APIs
  • Offline multimedia data upload and sync for mobile applications

The results

We helped our client:

  • Seamlessly scale from tens to hundreds of gig workers by utilizing our integrated technology solution; enabling our client to capture the “wind at their back” scaling revenues and organizational efficiency tenfold within a 24 month period
  • Expand to dozens of new metropolitan areas by keeping complaint with local, state, and federal regulations via the app’s built-in internal controls
  • Develop a stable system of record for key customer information, that was previously scattered in the organization, by using our middleware
  • Improve their internal API architecture, management, and documentation that enabled company wide engineering efficiencies through collaboration with our team
  • Increase agent engagement, retention, and effectiveness resulting in lower wait times for home buyers through an improved automation process and UX
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