Ethan Allen

Product Vision and Roadmap
Product UX-UI Design
Mobile Development
Web Application Development
Strategic Support and Maintenance

Enabling sales of an American icon in Asia

Digital transformation and mobile development to help a leading American furniture chain, bringing in $600M/year revenue over 300 design centers, optimize and expand its South East Asian retail operations.


The Challenge

Our client’s luxury furniture brand successfully gained a foothold in the ASEAN luxury market with several of the region’s largest furniture distributors. The regional distributors prided themselves on a high touch retail sales experience for customers, however, their multi-day configure price quote (CPQ) turnarounds were losing out to more tech savvy competitors. To improve their competitive edge, our client sought to modernize their antiquated paper and desktop workflows and integrate custom, region-specific sales applications into their existing legacy infrastructure. 


The Solution

We collaborated with their sales and IT teams to build a custom mobile application catalog and middleware integration to their legacy IT system. This automated their paper processes, enabled their Salesforce high touch retail strategy, and expedited CPQ time. It provided a more polished, personalized experience to customers by freeing up sales teams from manual work.


Our Approach

We worked with our client on:

  • Stakeholder interviews across multiple departments to document key operational process flows
  • Locale specific requirement identification such as intermittent internet access unique to the client situation
  • Architecture, including efficient, mobile, offline sync of over 10,000+ SKUs, and 100,000+ objects under intermittent wireless access, and QR code identification of in store items 
  • iPhone and iPad mobile application UI and UX design and implementation
  • Integration with a complex legacy ERP requiring minimal overhead from the existing IT team

The results

We helped our client:

  • Increase sales rep efficiency by over 500% YoY including: reducing in-store CPQ from 2-4 days to 15 minutes using the custom mobile sales tool integrated to their ERP
  • Sell furniture effectively outside the showroom, for the first time, through our custom developed mobile iOS and iPad catalogs that allowed sales reps to sync over 10,000+ SKUs for offline browsing and CPQ
  • Reach 1000s of new customers in the first three months of roll out; our mobile apps enabled a broader sales rep reach through saved time
  • Increase employee morale by dramatically reducing administrative paperwork and enabling higher sales quote fulfillment
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