Drops: New Music First

Market Fit Research
Product Vision and Roadmap
Product UX-UI Design
Mobile Development
Web Application Development
Strategic Support and Maintenance
Animation and Illustration

Predicting the future of music

Development of a consumer-facing mobile application where record labels and artists can receive real-time information related to certain demographics and ratings about an unreleased song.


The Challenge

After decades of leading industry shifting changes, a music industry mogul had an innovative vision for his next project - to empower everyone. From major record labels to DIY artists, our client had a vision to reach more informed business decisions by accessing data about unreleased songs performance across demographics. Our client was accompanied by a world class executive team, with an eye for aesthetics and feel, that demanded a high standard for bringing the first version of an innovative solution to life. 


The Solution

Through a collaborative Discovery process, we mined years of hard-earned industry insights. Through discovery workshops and extensive research, we refined a product strategy that aligned with our client’s long-term business goals. The product strategy work transmitted into the design and development of native iOS and Android applications. These applications successfully synced with complex outside data sources and powered a robust backend reporting tool.


Our Approach

We worked with our client on:

  • A strategic assessment of 360 degree business requirements to define technology and functionality requirements for both consumer and B2B solutions
  • Designing and developing robust iOS and Android applications with extensibility to efficiently handle post-launch growth requirements
  • User Interviews to accompany application use data that drove a cohesive plan and roadmap for multiple phases of iterative product development

The results

We helped our client:

  • Power the first organically generated, music sentiment, analysis system for unreleased songs to supply industry professionals with near real time data for thousands of songs
  • Work efficiently to launch the first version of the application on the App Store and Play Store exactly 99 days from the project kickoff meeting
  • Improve B2B reporting effectiveness and data validation through the integration of multiple DSP (Spotify) APIs that drove increased user engagement, enhanced user demographics and listening behaviors
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