Development of a consumer-facing mobile application where record labels and artists can receive real-time information related to certain demographics and ratings about an unreleased song.
The Challenge
After decades of leading industry shifting changes, a music industry mogul had an innovative vision for his next project - to empower everyone. From major record labels to DIY artists, our client had a vision to reach more informed business decisions by accessing data about unreleased songs performance across demographics. Our client was accompanied by a world class executive team, with an eye for aesthetics and feel, that demanded a high standard for bringing the first version of an innovative solution to life.
The Solution
Through a collaborative Discovery process, we mined years of hard-earned industry insights. Through discovery workshops and extensive research, we refined a product strategy that aligned with our client’s long-term business goals. The product strategy work transmitted into the design and development of native iOS and Android applications. These applications successfully synced with complex outside data sources and powered a robust backend reporting tool.
Our Approach
We worked with our client on:
The results
We helped our client: