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Predicting the future of music
Development of a consumer-facing mobile application where record labels and artists can receive real-time information related to certain demographics and ratings about an unreleased song.
The Challenge
After decades of leading industry shifting changes, a music industry mogul had an innovative vision for his next project - to empower everyone. From major record labels to DIY artists, our client had a vision to reach more informed business decisions by accessing data about unreleased songs performance across demographics. Our client was accompanied by a world class executive team, with an eye for aesthetics and feel, that demanded a high standard for bringing the first version of an innovative solution to life.
The Solution
Through a collaborative Discovery process, we mined years of hard-earned industry insights. Through discovery workshops and extensive research, we refined a product strategy that aligned with our client’s long-term business goals. The product strategy work transmitted into the design and development of native iOS and Android applications. These applications successfully synced with complex outside data sources and powered a robust backend reporting tool.
Our Approach
We worked with our client on:
- A strategic assessment of 360 degree business requirements to define technology and functionality requirements for both consumer and B2B solutions
- Designing and developing robust iOS and Android applications with extensibility to efficiently handle post-launch growth requirements
- User Interviews to accompany application use data that drove a cohesive plan and roadmap for multiple phases of iterative product development
The results
We helped our client:
- Power the first organically generated, music sentiment, analysis system for unreleased songs to supply industry professionals with near real time data for thousands of songs
- Work efficiently to launch the first version of the application on the App Store and Play Store exactly 99 days from the project kickoff meeting
- Improve B2B reporting effectiveness and data validation through the integration of multiple DSP (Spotify) APIs that drove increased user engagement, enhanced user demographics and listening behaviors
Let's talk about how we can produce these results for you.
Let's talk about how we can produce these results for you.
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