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Coworking in the Covid Era
Creating value through a new member onboarding experience
Digital strategy and implementation for a women-focused, co-working space, collective and club with offices in New York City, Washington, D.C., San Francisco, Chicago, Los Angeles, and Boston.
The Challenge
The coworking space needed to evolve its core values and business goals to generate inclusive membership growth as online and in-person spaces gradually reopened from the Covid-19 pandemic. Especially during a time of uncertainty, the reactivation and new onboarding experience needed to take care of existing members while attracting new members in a beautiful and delightful way.
The Solution
We collaborated with the management, marketing, and technical teams to design a solution to reinvigorate and grow the community by improving the online user experience. We designed an end-to-end customer journey plan, showcasing the space’s unique environment and creating a user friendly sign up process.
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Our Approach
We worked with our client on:
- Discovery and documentation of the existing website, applications and company tools
- Determining the highest value elements of the onboarding process that align with new company goals and values
- Stakeholder alignment on the company’s mission vision and values and user personas
- Onboarding flows and design options to best attract new members
- UI and UX onboarding design to improve user experience and engagement
The results
We helped our client:
- Launch a beautiful new member onboarding process for membership sign-ups, enabling the opening and reopening of five locations in a post-pandemic environment, each accounting for local and state health-regulations
- Prescribe an end-to-end customer journey structure and plan for building favorable website elements to best attract new members
- Provide a detailed technical assessment of all company applications with recommendations on how to reduce technical debt
Let's talk about how we can produce these results for you.
Let's talk about how we can produce these results for you.
We make complex things simple
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