Digital strategy and implementation for a women-focused, co-working space, collective and club with offices in New York City, Washington, D.C., San Francisco, Chicago, Los Angeles, and Boston.
The coworking space needed to evolve its core values and business goals to generate inclusive membership growth as online and in-person spaces gradually reopened from the Covid-19 pandemic. Especially during a time of uncertainty, the reactivation and new onboarding experience needed to take care of existing members while attracting new members in a beautiful and delightful way.
We collaborated with the management, marketing, and technical teams to design a solution to reinvigorate and grow the community by improving the online user experience. We designed an end-to-end customer journey plan, showcasing the space’s unique environment and creating a user friendly sign up process.
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