Services

Our Work

Approach

Our Story

Insights

Drops: New Music First

SERVICES

Predicting the Future of Music
Development of a consumer-facing mobile application where record labels and artists can receive real-time information related to certain demographics and ratings about an unreleased song.

01

The Challenge

After decades of leading industry-shifting changes, a music industry mogul had an innovative vision for his next project: to empower everyone.

From major record labels to DIY artists, our client had a vision to reach more-informed business decisions by accessing data about the performance of unreleased songs across demographics.

Our client was accompanied by a world-class executive team with an eye for aesthetics and feel that demanded a high standard for bringing the first version of an innovative solution to life.

02

The Solution

Through a collaborative discovery process, we mined years of hard-earned industry insights. Through discovery workshops and extensive research, we refined a product strategy that aligned with our client’s long-term business goals. The product strategy work transmitted into the design and development of native iOS and Android applications. These applications successfully synced with complex outside data sources and powered a robust backend reporting tool.

03

Our Approach

We worked with our client on the following:

    A strategic assessment of 360-degree business requirements to define technology and functionality requirements for both consumer and B2B solutions

    Designing and developing robust iOS and Android applications with extensibility to efficiently handle post-launch growth requirements

    User Interviews to accompany application use data that drove a cohesive plan and roadmap for multiple phases of iterative product development

    04

    The Results

    With our help, the client was able to do the following:

      ▪ Power the first organically generated, music-sentiment analysis system for unreleased songs to supply industry professionals with near-real-time data for thousands of songs

      ▪ Work efficiently to launch the first version of the application on the App Store and Play Store exactly 99 days from the project kickoff meeting

      ▪ Improve B2B reporting effectiveness and data validation through the integration of multiple DSP (Spotify) APIs that drove increased user engagement and enhanced user demographics and listening behaviors

      Pin It on Pinterest