Our Work


Our Story




Powering Smart Coaching Behind World-Class Athletes
Design and development of an IoT-enabled smart-coach platform for a team of world-champion endurance athletes.


The Challenge

Our client was a team of world-class endurance athletes, coaches, and performance researchers. They had a deep knowledge of their field and researched market demand but little experience in building sophisticated web and mobile applications. They needed a trusted partner to translate their vision of bringing high-touch training employed by the world’s top endurance athletes to a wider group of dedicated competitors to reality.


The Solution

Our engineering and design team worked closely with our client’s subject-matter experts to develop a comprehensive, dynamic, personalized training platform that was delivered to athletes through a mobile app and chatbot; connected to real-time, wearable IoT data; and automated by an AI and human-in-the-loop system.


Our Approach

We worked with our client on the following:

    User stories to translate complex subject-matter expert requirements into an incremental application roadmap

    UI and UX Design of a multi-user platform for consumers, coaches, and administrators

    Sophisticated architecture, including a combined AI and human-in-the-loop automation system; multi-user, bot-enabled, AI expandable chat system; a serializable, extensible dialogue state machine; and a dynamic, multi-time-zone scheduling and calendar system

    Integration and data ingestion of real-time, third-party IoT APIs, including Garmin and Apple Health


    The Results

    With our help, the client was able to do the following:

      ▪ Secure a partnership with Ironman based on the 2018 World Championship demo of their application

      ▪ Raise a subsequent $3M seed round based on the successful product launch

      ▪ Win important industry recognition in’s Top Digital Design Award

      ▪ Drive 65% of their user base to engage with the application seven days a week and 100% to engage with the application at least five days a week

      ▪ Continue to innovate on their platform using the flexible core architecture developed by our team

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