Vurb
SERVICES
End-to-End Creation of a Transformational Mobile Application
Development of a sophisticated contextual search platform with multiple complex integrations and a stunning user experience on low-resource systems.
01
The Challenge
The client successfully launched their first application on the iOS platform, growing signups and positive reviews. Although they successfully reached iOS users, they lacked internal experience designing or developing for the Android platform and users. With competitors on their heels and investor pressures for expedited growth, they needed a technical partner to help them expand to the majority of the addressable smartphone market.
02
The Solution
SVI collaborated with the client’s technical and design team to quickly design and build their Android platform. This included catching up to parity with their existing iOS platform, tailoring the application to the diverse Android ecosystem, and executing additional cross-platform features and capabilities.
03
Our Approach
We worked with our client on the following:
Detailed feature specification to provide a clear roadmap
Complex backend and third-party integration architecture for 20+ independent APIs
Design of complex new features rolled out across both Android and iOS
Performant engineering and consistent design across resource-constrained and hardware-diverse Android phones
Sophisticated animations and transitions on low-resource systems
04
The Results
With our help, the client was able to do the following:
▪ Triple their total addressable market (TAM) and add tens of thousands of users by expanding their platform to Android
▪ Garner media attention as “The U.S. WeChat” in The New York Times, Los Angeles Times, and MIT Technology Review for the early chat feature developed by SVI
▪ Vet, interview, and onboard new internal engineers to the product to expand their in-house capacity
▪ Enable Vurb to be acquired by Snap Inc. for $114.5M and fulfill their desired exit strategy
▪ Garner media attention as “The U.S. WeChat” in The New York Times, Los Angeles Times, and MIT Technology Review for the early chat feature developed by SVI
▪ Vet, interview, and onboard new internal engineers to the product to expand their in-house capacity
▪ Enable Vurb to be acquired by Snap Inc. for $114.5M and fulfill their desired exit strategy
