Services

Our Work

Approach

Our Story

Insights

Airtable

SERVICES

Helping a No-Code Platform Drive Billions in Enterprise Value

01

The Challenge

With their self-serve user base growing like wildfire, our client’s executives saw an opportunity to leverage their bottom-up adoption to close enterprise deals with CIOs knocking at their door. However, their no-code platform lacked the custom integrations needed to unlock organization-wide budgets for these enterprise prospects. Their platform team had their hands full scaling the application core and no time to build additional apps in their nascent marketplace. Seeking to bridge the enterprise gap, their head of strategic projects reached out to SVI as a trusted resource.

02

The Solution

We worked with our client’s strategic projects and platform teams to design and build their first official third-party marketplace application. This allowed their enterprise clients to connect Atlassian’s JIRA Issue & Project Tracking Software to the no-code platform. In the process, we also helped our client’s platform team lay the API and documentation foundation to release to the public. A wider ecosystem of third-party developers emerged as they populated the marketplace with customer-specific integrations and customizations.

03

Our Approach

We worked with our client on the following:

    Scoping requirements to meet competing customer stakeholder needs while aligning with the larger business and department strategies

    Custom UI and UX design

    Detailed onboarding education and user journey to ensure self-serve usage

    Developing a seamless integration with Atlassian’s Jira issue and project-tracking software

    04

    The Results

    With our help, the client was able to do the following:

      ▪ Close several of their highest-priority enterprise deals based on the new features enabled by our integration, which became the key driver for investor buy-in for Airtable’s Series E fundraiser

      ▪ Kickstart its third-party application marketplace with its first third-party developed app

      ▪ Launch its public app developer API based on feedback, takeaways, and documentation from our engagement

      ▪ Gain executive support to invest in its enterprise business line and go-to-market strategy based on our proof of concept

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